Tony’s Chocolonely’s growth runs at 50% per year and production is struggling to keep up with that strong pace. Tony’s plans to build their own chocolate factory in Amsterdam which will create the capacity needed for the future. But as Tony’s mission is to make cocoa slave free it cannot afford to miss the opportunity of using the factory in their communication. The factory will include a Tony’s Experience in which the visitors learn about cacao production, how chocolate is made, the slavery-problem, what Tony’s is doing about it and all of this in an engaging tour. See attached film.

P2 has experience in building factory’s and experience centers. We are helping Tony’s;

• to find the right location for their plans.
• to pick the right contract-partners.
• to lead the process through the municipal organization and authorities and get permits and licenses.
• to develop the tour-concept.
• to manage the project.